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The internet has transformed the way the world does business, on both a local and global level. From driving e-commerce and facilitating online marketing, to enhancing customer engagement and streamlining supply chains, choosing the right connectivity solution has never been more important.

Ensuring constant online availability is no longer an option, it’s a necessity. However, the key to realising the numerous benefits is to invest in business-grade solutions, in this case broadband.

You might question why you need to invest in a connection from a specialist business broadband provider rather than using the one that supplies your internet at home. So to help you, here are four reasons why every organisation should choose a business-grade broadband solution.

1. Optimised for business use

The type of internet connection you chose – whether that’s ADSL, fibre broadband or ethernet – will ultimately determine the speeds you receive. However, opting for a business broadband provider will ensure that your traffic is prioritised over residential users and speeds won’t be affected.

Your data is essentially run on a network that is preferable for business use. Even during peak times, such as when people finish work and switch on Netflix, you can rest assured that your broadband performance won’t be affected and slowed down because business traffic is managed and prioritised.

2. Enhanced SLAs

If your home internet connection develops a fault, you often have to wait a couple of days for an effective resolution or fix. Although it can sometimes be annoying not being able to log on to Facebook or check your emails, it is not detrimental. When it comes to businesses, however, use of the internet can be business-critical and any loss of service can result in missed opportunities. In fact, a recent Daisy study revealed that the cost of lost productivity due to downtime annually per employee was £494 – it soon adds up.

Using a business-grade broadband solution, speed of resolution is paramount. Business broadband providers understand the danger of IT downtime and will react far quicker than a residential provider, often providing high service-level agreements (SLAs). By offering around-the-clock support, it ensures that in the unlikely event of an issue, it can be fixed quickly and with minimal disruption.

3. Future in mind

When choosing a connectivity solution, you cannot simply think about today’s requirement, you have to consider tomorrow’s too. The rise of cloud-based applications, such as VoIP, mean that the connection you choose could determine how competitive your business is in the months and years to come.

When your business experiences growth, you need to have a flexible solution in place that can be quickly upgraded to ensure minimum disruption to your business. Using business-grade broadband gives you this flexibility and allows you to scale, according to your requirements.

4. Single bill solution

And finally, by investing in a business-grade broadband package from a provider with the capabilities to deliver all of your business communications and IT services, you are often presented with the opportunity to combine all of your products into one monthly bill. Consolidating your broadband, lines and calls, mobile, data and any other services helps remove the complexity of multiple bills and gives you valuable time that can be re-invested into other areas of your business.

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About Abigail Naylor

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