Andrew Frost explains how 4G connectivity can help transform UK SMEs.
There’s no doubt that connectivity to the internet plays an integral part in the running of any small business, and with an increasing emphasis on working mobile, the importance of a strong connection cannot be underestimated.
While 3G internet access has developed mobiles into becoming much more than a device that simply rings and texts, its limitations are still hindering SMEs from fulfilling their full potential.
With this in mind, the logical step for most small businesses would be to embrace the much heralded and relatively new superfast 4G internet. EE has certainly taken the lead as the main provider of the service, with its super-fast service accessible to 87% of the UK (over 55m people), but O2 and Vodafone also provide reputable services, so there’s a number of options available.
So, what exactly can 4G do for small businesses?
In comparison to an often unreliable 3G connection, 4G’s main attribute is undoubtedly its speed – which can be up to ten times quicker. This faster connection is much more adept at keeping up with the rigours of modern day business, enabling your employees to replicate their office environments remotely. Staff have the ability to send large files of data, conduct HD video calls or access cloud-based services in real time from anywhere possessing a connection, allowing you to save valuable time that can be re-invested into more important areas of your business.
These opportunities are in stark contrast to the ability of 3G, which is best suited to sending standard emails or engaging in social media activity.
While the productivity of your organisation can be improved, at the same time, costs can also be significantly reduced. Providing your employees with the tools they need to work from home can save you money through the reduction of travel expenses and fixed office space.
The speeds associated with 4G also allows your company to potentially slash its printing costs, with those all-important documents becoming easily transferable over mobile devices. Ultimately, reducing your expenditure on logistics enables you to make valuable cost savings that can benefit the bottom line.
Improved customer service
The main reasons customers often get put off by shopping (e-commerce) through their smartphones has been attributed to slow connection speeds and network unreliability. For retail businesses especially, 4G provides fast and reliable connectivity, encouraging your customers to finish their purchase, thus increasing profits.
Listed above are just some of the benefits that can become available by providing your workforce with 4G-enabled devices. But to read some example scenarios of how 4G can help solve common business challenges, click here to download our free interactive guide.