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Karen Ullah, Group Sales Director at Daisy, discusses some reasons why businesses need to be setting up an ecommerce website.



As the figures for online shopping continue to rise, so does the need for a website that sells your products and services. In an era in which the internet has become central to almost every business function, creating a seemingly endless amount of possibilities, the ability to sell online is by far the most important utilisation of its potential.

For a traditional bricks-and-mortar business, the leap onto a web platform may seem scary. But in order to compete with the bigger organisations within your respective sectors, an online sales platform is imperative. It doesn’t matter whether you’re a shoe manufacturer from Ipswich or a B&B from Blackpool – the need is universal. So if you haven’t already got some form of ecommerce on your business’ website here’s some reasons why you really need to invest in one?

Simple to set up

Don’t be fooled into thinking selling products online is difficult. The process of setting up an ecommerce site is so quick that within a couple of hours you will have another revenue stream. The functionality of direct debit ensures that transactions and payments are instant, ensuring you don’t have to worry about slow payments. An online sales website is also a much cheaper alternative than investing in another retail outlet!

Enhanced customer experience

Although there will be no physical staff on hand to help customers with queries, a website can offer the same services. In fact, the experience can often be heightened. Shoppers are able to utilise search bars in order to find the products they need quickly and are also able to compare them. FAQ sections can also be created which utilise multimedia in order to replicate physical store services, for example, models wearing items of clothing can give a better idea of the product. A website also eliminates the need for customers to travel to your store as they can purchase your products from the comfort of their own home.

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24-hour availability

While your office might shut at five o’clock – business doesn’t have to. Appreciate the people who share similar working patterns to yourself. The only time they may have an opportunity to browse and buy your products and services might be when your physical shop is closed. That’s a lot of potential sales to lose!  With an ‘ecommerce site, your business can continue to make sales at any time, day or night. As ecommerce continues to grow, so will the financial rewards from always being available.

No geographical restrictions

If you’re a small business, you’re unlikely to operate many shops or outlets and this places a natural limit on your customer base. Ecommerce enables you to sell your products to anybody, anywhere with an internet connection. There’s no reason why someone from Scotland looking for a rare book can’t purchase it from a specific bookstore situated in Plymouth. This enormous pool of potential customers has the ability to take your business to the next level. To further increase your ecommerce productivity, ensure you have a website compatible with all mobile, smartphone and tablet devices.

The possibilities created through ecommerce are endless…

Emma.Catlow
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