Kyle Smith, Digital Marketing Manager for Daisy Connect, asks whether it is about time everyone owned a smartphone.
For many of us, technological advancements and upgrades to the plethora of gadgets we already own provide a source of excitement, a feeling of ‘what can they do next?’ This sense is commonly apparent when it comes to upgrading a mobile phone.
The factors influencing our choice of handset have dramatically increased over the past few years. Previously, a decision would have been based upon the colour of the handset, whether it was a flip-phone, or even whether it possessed the famous ‘Snake’ game.
However, application developments, additions of high-specification cameras, the ability to stream and download music or videos and even the operating system are now all factors taken into consideration when purchasing a smartphone.
Looking at the market from a business perspective, by really focussing on what you actually need from your mobile, it’s understandable that some organisations are happy to remain with the older feature phones. Durable and relatively inexpensive, businesses know exactly where they stand with feature phones and how to use them. But this unwillingness to change means that you ignore the substantial improvements which can be made to your business by utilising the very latest technology.
Brand loyalty and social pressures also play a huge role in determining which handset you select, and this trend also extends into business. While I agree that people should feel comfortable with the tools they are using, a negative mindset towards any sort of change could restrict the success of their business in the long term.
Services such as 4G, the cloud and Office 365 are just some of the tools that you miss out on if you make a stance of ‘I can use my desktop computer for all that’. This also means that you’ve actually overlooked a major theme of technology over the last decade – convenience and flexibility.
I concede that feature phones still give you email access and of course people can still ring you, but why not utilise the great array of tools on offer?
Providing you and your staff with the opportunity to work ‘on the go’ will increase business productivity and ensure there is more level playing field between you and your larger competitors. In certain instances such as the ecommerce market, where 15% of global web traffic is accounted for by smartphones, not having one of these devices surely means you’re detaching yourself from your own customers and marketplace.
I’m a big fan of feature phones and perhaps there are situations such as construction, for example, where durable and less functional handsets may be more suitable. However, when considering some smartphones are available for around £100 each, why would any modern business still opt for a feature phone?