We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. Clicking continue will proceed with all cookies and remember your preferences for future visits.
Accept and continue to site
Configure your cookie options

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. These optional cookies can be turned on and off below. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Privacy & Cookies Policy.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics Cookies

We'd like to set Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our Privacy & Cookies Policy.

Save & Close

Philip Button, Managing Director of Brookes & Co, shares a selection of top business tips which he has amassed over the last decade.

 

Location, location, location

We know that successful property investment is all about that old adage “location, location, location” but it is not just property to which this applies. When setting up a business, location is equally important. Where will your offices physically be based? What about your cyber location? Will you have a strong online presence? These are important initial questions when focussing on your target market and growing a successful business. As with property, understanding key demographic data such as population growth and changes in age and employment status will put you on the right track when targeting your customers.

Assess market trends

Research is of the utmost importance when running a successful business, so I would urge you to look carefully at trends in the market within which you’re operating, as well as at competitors. What are they, in your opinion, doing well? What could be done better? Everything has to be analysed and reanalysed.

The role of due diligence

Many people don’t undertake sufficient due diligence on the companies with which they partner or utilise as suppliers. It is essential that you check that they have a credible and long-standing reputation. At Brookes & Co, we personally inspect every single development that we present to our investors, put our own funds into each project, and are in touch with the developer every step of the way. It is key that you work with a reputable company that is financially sound and acts with integrity to protect your own business interests and reputation.

Get to know your clients

One of the best parts of my role as MD, is working directly with our clients and supporting them to build up robust, varied and high-yielding investment portfolios. I make a point of trying to get to know each and every client that I work with, so that I can understand their motivations, their particular interests and what it is about our company that they find most useful. This builds a strong individual relationship, increases client satisfaction and, in turn, grows the company’s reputation and business through referrals.

Take an active interest

I believe that as a responsible local business it is our duty and our privilege to support local activities and causes. This dream became a reality for us in June this year when we were key sponsors for the amazing SamStock charity festival and I would encourage other businesses, new and established, to take a similar tack, not only for promotional purposes but for giving back.

 

Emma.Catlow
About Emma Catlow

This is some info about Emma Catlow.

TrustPilotShare Resource

Related Resources