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“By innovation only” was the tagline for the Apple iPhone 11 range launch event but how innovative can the eleventh iPhone model really be?

Tuesday 10 September saw the tech giant welcome the world’s media into the Steve Jobs Theater in Cupertino, California for the eagerly anticipated launch of its iPhone 11 range.

Apple has been criticised in the past for not bringing anything new to its handsets in terms of visual aesthetics. While other companies such as Samsung and Huawei have handsets with clear differences in their loof and feel, Apple has traditionally stuck to its tried and tested and very sleek design, which often makes it hard to differentiate between models.

However, with the iPhone 11 Pro and iPhone 11 Pro Max there is a noticeable visual difference between these handsets and Apple’s previous offerings and it’s probably the most exciting update to the iPhone in recent years.

Triple Threat

Instead of the dual camera, Apple has unleashed a triple threat by adding three cameras to the rear of its iPhone 11 Pro and Pro Max designs. Featuring Ultra Wide, Wide and Telephoto cameras with additional photo modes such as night and slow-mo capture, photos using this device will be some of the best you can capture with a smartphone. The popular portrait mode has also had an upgrade, with a high-exposure add-on which allows you to take crystal-clear photos of your loved ones and even your pets!

Each of the models all have a 12-megapixel front-facing camera, a substantial upgrade from the 7 megapixels previously offered on its 2018 X range.

Faster, for longer.

Apple boasts that it has “the fastest smartphone on the market” and, with the A13 chip housed inside the sleek design, it’s a claim that won’t get snatched away from it anytime soon. However, having a fast chip means nothing when there’s no battery power to back it up and Apple has addressed the battery issues with the iPhone 11 range.

Speaking at the Theater named after Apple’s founder Steve Jobs, the current CEO Tim Cook, explained that the iPhone 11 Pro will have four more hours’ battery life than the iPhone XS, while the iPhone Pro Max will have five extra hours compared to previous handsets.

As is expected with iPhones, the screen display is impeccable. The iPhone 11 has a 6.1-inch Liquid Retina HD LCD display while the iPhone 11 Pro Max has a 6.5-inch Super Retina XDR display and, although the iPhone 11 Pro is slightly smaller with a 5.8-inch display it’s still unbelievable quality thanks to the Super Retina XDR screen.

Cinematic and colourful 

Sound is another feature Apple has opted to upgrade. Thanks to a partnership with world-renowned sound specialists Dolby Atmos, Apple has included spatial audio which creates an incredibly cinematic sound from the device in the palm of your hand.

Apple has also taken a look at its colour scheme and injected some fresh new palettes into its repertoire. The iPhone 11 Pro and iPhone 11 Pro Max come in a mysterious, yet innovative midnight green as well as the more familiar space gray, silver and gold finishes while the iPhone 11 gets a vibrant makeup with black, white, yellow, green, purple and the charitable Product(Red) model, which supports the fight against Aids and HIV, available.

The iPhone 11 range is good evidence that the California tech giant is confident in its product and, with a wide range of upgrades, customers could easily be tempted to flock back to Apple devices.

The new range of iPhone 11 devices is available from 20 September. You can order yours today by calling us on 0808 2744 953. 


Editorial credit: huntergol hp /