Part one of a free whitepaper discussing how consumers find your business on their mobiles.
The emergence of smartphones as a dominant portal for consumer internet access over the last few years has meant that mobile searches are now more influential than ever. When people are looking for a product, service or specific type of business, they will turn to their portable devices with increasing frequency and in greater numbers than at any point in the past, which means that enterprises must adapt in order to remain visible and relevant, or else face the prospect of drifting into obscurity.
- Mobile search usage statistics
- Mobile motivations
- Organic vs. paid
- Location, location, location
- Mobile search caveats