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Norman Peires, entrepreneur and Founder of Landmark Investment, discusses why it's important for businesses to find exceptional people to help make them a success.


When hiring staff, the onus is put on the fullness of the candidate’s CV. How educated is the person? Where have they previously worked? How long did they remain in their previous position? Yes, all these factors are important, but in reality, it’s an individual’s attitude that really makes them.

It’s a classic case of what looks good on paper, doesn’t always come across in person. Even with years of relevant experience, if the person’s attitude to work fails to match your business ideologies, then their ability to make a positive impact is questionable.

Personality is often more important than the depth of their experience.

Of course, there are exceptions to this rule. A doctor, for example, with numerous PHDs under his or her belt will surely be more qualified than someone who is not long out of their residency.

However, in business, a CV is often just a piece of paper. What it can’t show you is character, attitude or work ethic.

It’s all about attitude

As an entrepreneur and investor, I have been responsible for selecting the right people not only for a job, but also to invest in. This requires a sound judge of character. Granted, in the past I haven’t always chosen the right person, but there has been one overriding trend that has emerged with every successful case; it’s all about attitude.

I strongly believe that those with the right attitude are the ones worth investing in.

This ideology can be applied to just about every situation where character judgement is required.

When it comes to hiring people, ‘attitude’ relates to personality, and how they will fit in with your company’s ethos and other employees. When it comes to offering financial backing to a person and their business idea, ‘attitude’ relates to their hunger to succeed.

Spotting talent

Skills can always be learnt, and after a few months in a job, most people will know the ins and outs no matter what their previous experience was. But a good personality is something you either do or do not have. When interviewing, personality is the first thing I look for. I’ll then move on to consider their skills (I particularly value a broad range rather than a silo), before I then consider experience. However, if someone doesn’t pass the first test – I’m not going to really look at their experience.

A good attitude can get you very far in life, and when it comes to employing people, finding someone with the right one can be the difference between your business success and failure.

About Emma Catlow

This is some info about Emma Catlow.

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