Redirecting to the Daisy Partner Business site...

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. These optional cookies can be turned on and off below. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Privacy & Cookies Policy.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics Cookies

We'd like to set Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our Privacy & Cookies Policy.

Save & Close Myths - Seven common customer misconceptions explained

Businesses have several options when it comes to choosing a connectivity solution that’s right for them. There’s ADSL, Superfast and Ultrafast, not to mention the numerous Ethernet products. However, there’s now a new kid on the block. It’s so confident in giving your business faster speeds that it’s been called But first, there’s some common misconceptions and myths that need busting!

What is

Basically, is an improved version of Fibre to the Cabinet (FTTC), or Superfast business broadband. G.Fast works by utilising the current FTTC infrastructure where a fibre cable takes the broadband from your local exchange to your street cabinet and then a copper cable transfers your connectivity from that street cabinet into your business premises or your home.

However, what makes different to FTTC is the special pod that’s fitted to the street cabinet to alter the speed frequencies, making it much faster than FTTC.

To help dispel some myths surrounding and to help you better understand and how it differs from other business broadband options, we’ve taken a few common statements and we’ve mythbusted them!

“There’s no point getting because we’ll have to move onto FTTP shortly!”

Well, that’s not technically true. There is very little difference between Fibre to the Premise (FTTP) and G.Fast but it’s unlikely that Openreach will look to install the infrastructure needed for FTTP in an area where is available. Therefore, those areas where is available are unlikely to see FTTP arrive for several years, making the only ultrafast business broadband product available.

“Where is currently available? It’s not even worth it.”

At the moment, the footprint covers 2.8 million homes and businesses in the UK. As aforementioned, areas where is currently available are likely to be further down the priority list for FTTP. If you’re looking to upgrade to ultrafast broadband, might be your only option for a while yet.

“Even if is available in my area, I’m still unlikely to be able to get it.”

That’s not entirely true! Of all the business premises connected to a G.Fast enabled street cabinet, approximately half of these are close enough to the cabinet to achieve the minimum speeds needed to order G.Fast.

“Businesses don’t need ultrafast speeds”

If 2020 has taught us anything, it’s that connectivity, and reliable fast connectivity is more important than ever to collaborate, communicate and connect. It’s no secret that data usage is growing exponentially year on year. With more devices than ever before, connected homes and businesses are more dependent on a stable, secure connection. Ultrafast provides the bandwidth needed for these devices to run smoothly and is more than capable of meeting the needs of data-hungry homes and offices.

“ could solve my slow FTTC connection.”

Sadly, that’s not true. Although there are several factors with can affect the speeds you’re receiving via your FTTC connection, the main problem is the distance between your business premises and the street cabinet. Slow FTTC speeds will generally be found at premises the furthest away from the street cabinet. Unfortunately, is unlikely to solve this problem as the premises would be too far away from the street cabinet to achieve the minimum speeds required to order If you’re experiencing slow speeds with your FTTC connection, you could look to upgrade to FTTP if it’s available. Alternatively, you could look at investing in a dedicated Ethernet solution to ensure the very best in security, speeds and reliability.

“We heard Openreach are putting the brakes on plans.”

Openreach have put the brakes on the rollout and have also put a stop to future G.Fast deployment. Openreach is now looking to FTTP where it expects to have 20 million premises covered by 2030. However, it’s likely that areas where is currently available won’t be high on the priority list for the FTTP rollout, making the only ultrafast product available at the 2.8 million locations for the foreseeable future.