In this 'tell us about your tech' interview, Jason Downes, Managing Director at conference call service providers, Powwownow reveals his top tips for small businesses.
What is your business’s best tech investment?
The most crucial and by far the best investment we have made was our bridge technology, which allows us to connect all our customers’ conference calls. Building and hosting this internally was quite an outlay, but it means that we have complete control over the quality of service we give our customers.
What are your business’s biggest tech challenges & how do you overcome them?
The world of technology never sleeps and there is a never-ending stream of alluring, exciting, complex tech becoming available. It would be very easy, in the pursuit of excellence, to get distracted by ‘the latest thing’, and make changes that turn out to be detrimental. We need make sure that our solutions are, first and foremost, reliable and easy for customers to use, yet we also need to keep on top of what’s happening to see whether and how we can improve what we’re doing. It can be a tough balancing act.
What new tech are you excited about?
From our perspective, any technology that allows remote working, and makes processes easier is hugely exciting. Items such as the Google Watch will play a big role in people being able to stay connected wherever they are, and work in whatever way they wish. Collaboration software tools such as iMeet are also interesting, as the demand for these products provides further evidence that we are moving away from the 9-5 office-based working day. The UK’s SMEs are clearly capitalising on the opportunity to work flexibly and it is now up to the larger UK corporates to recognise this and seize the moment.
What advice would you give to other businesses in your sector/generally?
Always invest in the technological infrastructure of a company, as this will be the driving force for your business. Money will, of course, always need to be invested in training and recruitment etc., but making sure that the business has ability to easily cope with the latest technical developments, industry and company-wide, should be top of the agenda. It can be easy to adopt the ‘if it ain’t broke, don’t fix it’ mentality but business leaders need to be far more progressive in their attitudes. By investing in technological infrastructure, you will give a business the best possible chance of succeeding.
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