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A range of senior figures from varying departments within Daisy Group, shares their ideas on how best to utilise downtime. 

A range of senior figures from varying departments within Daisy Group, shares their ideas on how best to utilise downtime.

Downtime is a term that every business owner lives in fear of. It’s almost like a disease, which can strike at any given time and push businesses to the brink of their capabilities. Admittedly, some periods can be planned for – notoriously the summer months – but others are often unscheduled, such as “technical downtime”.

What you can’t do during any form of downtime is to stand still, cursing the lack of trade. You need to be proactive and productive during the free time that you have. That doesn’t mean take a holiday; it means looking at areas of your business that often get neglected so you can improve them while you have the chance.

Our Daisy experts share some tips on how to best utilise your downtime period…


Entrepreneur and CEO, Matt Riley, says:

“A very simple, yet extremely effective attribute all good entrepreneurs have is the ability to network with the right people. Making the effort to socialise with colleagues within your respective industry will not only raise your company’s profile, but it could also lead to some fruitful opportunities down the line. Downtime is also a perfect opportunity to go out and meet some of your customers. These meetings will not only provide you with extremely useful feedback, but also encourage your customers to retain your service as they appreciate the personal touch.”


Head of Recruitment, Jo Clifford, says:

“Although it seems business may be at a standstill during downtime, it can actually be a great time to hire a new member of staff. Unless you have a dedicated recruitment department the process of hiring a new employee is usually rushed, simply because you don’t have the time for endless amounts of interviews. However, if downtime arises, you should take advantage of your free time and conduct in-depth interviews with applicants. This should help ensure that you find the best possible candidate rather than just opting for the first one you meet.”


Group Marketing Director, Kate O’Brien, says:

“Smaller companies often find it difficult to implement new marketing campaigns due to the fact they can often be very time consuming. So during downtime I’d advise that you utilise your free time by pulling all the creative heads within your business together for a thorough brainstorming session. This is a perfect opportunity to prepare and devise some fresh marketing strategies that may help you recover from downtime. Another area of marketing that could be developed is social media. Relatively simple and quick to implement, there are several benefits to a business in having a strong social media presence.”


Chief Financial Officer, Steve Smith, says:

“Financial nous is fundamental to the success of any company so it is vital that you stay on top of your business’ finances. Downtime presents the perfect opportunity to get organised with your taxes and to sort them out while it’s quiet. Doing this will help ensure that you’re not rushing around when the deadline is upon you. You could also make some time to speak with your tax advisor to discuss any issues you may be experiencing or to implement some long-term strategies. Preparation is always key.”

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