IoT in Media and Entertainment

The Internet of Things (IoT) is an important channel for direct-to-consumer interaction for the entertainment and media sector. IoT has made it possible for content creators to delve deeper into their consumers lives by tracking their viewing behaviour to enrich their consumer knowledge and deliver personalised content.

Let’s look at some of the ways in which the entertainment and media sectors are already adopting IoT technology and what capabilities IoT will unlock in the not-too-distant future.

Smart TV

The entertainment sector has evolved a lot since the introduction of the smart TV. A user no longer feels the need to plan around their favourite television shows but can instead access their much-loved programmes on-demand. Advancements in technology have enabled smart TV users to track their viewership trends, helping them with their next set of suggested viewing so that the content they receive is not repeated and tailored to their interests.

In the future, with the help of IoT and AI, our media centres will soon begin to react to the users’ mood depending on the day of the week, presenting them with recommendations based off this data. For example, in a fully IoT enabled home, all devices will be connected to give the user the ultimate personalised experience to fulfil their current viewing appetite.

Digital signage

Digital signs can now be tailored to create a unique experience for customers. Proximity-aware signs can sense when a person is nearby and automatically triggers an on-screen message or advertisement to their viewing device and smartphone. They can even place cameras around their venues to monitor how a customer responds to a particular advert.

The capabilities of IoT use in digital screens goes far beyond advertising. Transport companies are linking their systems to traffic monitoring screens to track bus patterns and flow, and can even access data on one user friendly interface and view the information from their smartphones.

Another thing to look out for in the future are digital menus in restaurants that have the ability to link up to the fridge to keep you up to date in real time when a menu item sells out. Not only will this increase sales, it will guarantee you never run out of stock during busy periods.

Smart venues

Entertainment and sports venues are now applying smart ticketing systems to their sites that makes it possible to not only track attendance but monitor customer behaviour, help customers navigate the venue easily and inform them of how many parking spots are left in the car park.

Stadium operators are now competing with viewer comfort, with many fans ditching the crowded venues for the luxury of being on their own couch to tune into the latest sports event. In response to this, stadiums have become smarter, using IoT technology to offer new capabilities that can’t be accessed from one’s home, such as interactive seating, augmented reality and thousands of monitors installed throughout the stadium, so their fans won’t miss a single moment of their favourite sport.

Benefit from IoT

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