Think you can rely on brand loyalty to make a sale? Think again.
A global pandemic, a cost-of-living crisis and evolving technology – they’re just three things on a long list driving drastic changes in customer behaviour. Customers want value and if you can’t deliver, no amount of brand loyalty or recognition will stop them from choosing a competitor that can.
The pressure is on. And it’s not on consumers. According to an annual PwC survey, 33% of respondents believe businesses are responsible for tackling the cost-of-living issue. To find out more about the factors impacting consumer behaviour and how you can actively offer value in the modern world, read our full report.
Customers want value…
Despite the growing cost-consciousness of the modern consumer, 58% of customers are still willing to pay more for better service.
…so be the value.
With our simple tricks, you too can offer a superior experience and maintain loyalty where your competitors are struggling.