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In our daily working lives we all understand the value of great work colleagues, we work hard to befriend Brenda from Finance, find things in common with Steve in IT and win over Jamie in Sales Support all in order to achieve a great internal network.

Then we depend on those network relationships to improve not only our own performance but our customer’s experience, increase efficiency and to ensure that we get things right across the business.

However, are you overlooking, or even neglecting, what could be your most important work colleague? And, as a result of not using them to their full potential, could you be underachieving within your business?

‘Who is this all-important colleague?’ I hear you ask… well it’s not who but what – it’s your smartphone.

Smartphone benefits aren’t limited to emails on the go and keeping you in the loop with all the hot gossip from the weekend via social media. Here’s a list of other smartphone benefits you can utilise to get the most out of your pocket-sized pal that Brenda from Finance might not be able to offer you…

Whatever your job is, you want to take photos of what you’ve done. Whether that’s a stunning hair colour you’ve just given one of your most loyal clients or a new bathroom you’ve just tiled, if you’ve done a good job you want to make sure you’re advertising it.

If you’re not in a hands-on occupation where before and after pictures might showcase your work, a simple photo of lunch with clients, a photo of your branded mug or a scenic shot you’ve taken while visiting customers can all inject personality into your business and add a human touch to your working day.

What’s more, businesses that feature photos and videos on their social media accounts are 58% more likely to get engagement from consumers.

smartphone work colleague in post Photos and videos aren’t the only thing you can do if your smartphone has a camera, you can also host and attend video conferences.

If your phone has a front-facing camera it makes it easier than ever to have video calls. Not only could you end up saving your business money but you could save yourself valuable productivity time because, instead of travelling to a meeting, you can now attend from the office using the video calling facility on your phone.

Instead of spending time on the road, or on a train travelling to a meeting you can spend time working on what really matters, running your business.

Wireless Hotspots
Should your internet connection ever go down or cut off temporarily, you’ll still be able to access the web using your laptop, providing your smartphone has a wireless hotspot.

Research suggests that 71% of employees spend two hours a week accessing company information on their mobiles so a wireless hotspot is essential for productivity should you ever experience downtime.

A wireless hotspot simply uses your smartphone’s data to connect your devices, such as laptops and computers, to the internet.

It’s not just a useful tool when your internet goes down, it’s also useful for commuters as they can use their wireless hot spotting tool on their smartphones to complete work, upload files and send emails without having to rely on public transport WiFi services.

Collaboration Apps
There’s a whole host of work-appropriate applications for your smartphone. There’s everything from communication apps such as WhatsApp, Skype for Business and Slack through to organisational tools such as Trello and Airtable.

Around 60% of employees use mobile apps for work-related activities including browsing emails, reading industry news, accessing social media and communicating with their colleague. What’s more, more than 60% of them claim to have seen an increase in their personal productivity as a direct result of using mobile applications.

Despite the positive impact of utilising mobile apps, around 59% of respondents to the research think their organisation has been too slow in delivering apps for the workforce.

With over two million apps available in the Google Play Store and around 1.83 million available in the Apple App Store, isn’t it time your business looked at the possibilities mobile apps can bring you and your employees?


Although your smartphone might not be able to brew up for you, it can order your lunch using apps such as Deliveroo or JustEat. It can even talk to you and give you the latest news and showbiz gossip using voice assistants and keep you in the know with breaking news notifications.

With a variety of mobile plans, some with unlimited data tariffs, there’s more reason than ever before to utilise your work colleague – your smartphone.

See our mobile options HERE or call us today on 0330 162 4206